Airtel launches 'One Touch Internet' - the simplest way for first time users to learn the internet A first-of-its-kind initiative aimed at opening doors of the internet for millions in India • Simple & intuitive interface specially designed to make internet discovery easy for first-time users • One-stop-shop to see-try-buy popular internet services like social networking, videos, online shopping, music etc. • Hostsfree tutorial videos on how to use common online services (including Facebook, Twitter andYouTube) and offers free trial packs to help first-time users sample services • Currently available in English & Hindi user interface; to additionally be launched in 8 vernacular languages in weeks to come New Delhi, November 7th , 2014 : Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of 'One Touch Internet'– afirst of its kind initiativeaimed atsimplifying internet services for millions of first-time users in India. Airtel's 'One Touch Internet' is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - 'One Touch Internet' will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch. Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, "The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - moreand more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online,but areapprehensivedue to reasons like lack of know-howand fear of incurring heavy data charges. Airtel's 'One Touch Internet' will address these very customer challenges and play the crucial role of hand-holdingfirst-time mobile users as they discover the internet. We believe that this initiative can play a transformational role inbreaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus givingthe Indian masses an opportunity to enjoy their first everinternet experience". 'One Touch Internet': Key features • Opportunity for first-timedata users in India to learn & experience the internet • One-stop-shop to see-try-buy internet services • Simple & intuitive user interface specially designed to aid learning • Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc • Intuitive pricing packs for first-time users • Easy subscription to internet packs with 'My Account' management: Check balance for TalkTime, data, trial usage etc. • Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices • Launched in English & Hindi; 8 vernacular languages to be added The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
can now call 111 or visit www.airtel.in/onetouchinternet
Airtel launches 'One Touch Internet' - the simplest way
ReplyDeletefor first time users to learn the internet
A first-of-its-kind initiative aimed at opening doors of
the internet for millions in India
• Simple & intuitive interface specially designed to make
internet discovery easy for first-time users
• One-stop-shop to see-try-buy popular internet
services like social networking, videos, online shopping,
music etc.
• Hostsfree tutorial videos on how to use common online
services (including Facebook, Twitter andYouTube) and
offers free trial packs to help first-time users sample
services
• Currently available in English & Hindi user interface; to
additionally be launched in 8 vernacular languages in
weeks to come
New Delhi, November 7th , 2014 : Bharti Airtel, a leading
global telecom service provider with operations in 20
countries across Asia and Africa, today announced the
launch of 'One Touch Internet'– afirst of its kind
initiativeaimed atsimplifying internet services for
millions of first-time users in India. Airtel's 'One Touch
Internet' is a WAP (Wireless Application Protocol) portal
designed with a simple, secure and intuitive interface
that will allow first-time users to discover the internet
easily and help them overcome common perception
barriers around the mobile data experience. Now
available for prepaid mobile customers on Airtel - 'One
Touch Internet' will work as a single point destination
for uninitiated internet users to see-try-buy a host of
popular services (including social networking, videos,
online shopping and travel bookings) through *free
tutorial videos and trial packs – all with just one touch.
Srinivasan Gopalan, Director – Consumer Business,
Bharti Airtel said, "The Indian telecom market has
entered a phase of data led growth. As data networks
expand and internet enabled devices become affordable -
moreand more Indians are getting online on their mobile
devices. However, our market research has shown that
there are millions of customers across the country who
own an internet-ready mobile device and are keen on
getting online,but areapprehensivedue to reasons like
lack of know-howand fear of incurring heavy data
charges. Airtel's 'One Touch Internet' will address these
very customer challenges and play the crucial role of
hand-holdingfirst-time mobile users as they discover
the internet. We believe that this initiative can play a
transformational role inbreaking perception barriers
among customers and demystifying the internet not only
for the young and urban, but for people from across
generations and social strata – thus givingthe Indian
masses an opportunity to enjoy their first everinternet
experience".
'One Touch Internet': Key features
•
Opportunity for first-timedata users in India to learn
& experience the internet
•
One-stop-shop to see-try-buy internet services
•
Simple & intuitive user interface specially designed
to aid learning
•
Free trial packs and video tutorials for popular
services like Facebook, Twitter, YouTube etc
•
Intuitive pricing packs for first-time users
•
Easy subscription to internet packs with 'My
Account' management: Check balance for TalkTime,
data, trial usage etc.
•
Available for 2G & 3G Airtel prepaid mobile
customers with internet-enabled devices
•
Launched in English & Hindi; 8 vernacular languages
to be added
The rapid penetration of mobile telephony has played a
pivotal role in transforming the socio economic growth
in countries world over, including India. According to
estimates - India has over 220 million internet users
today, of which, about 59% get online over a mobile
device. Projected to reach a whopping 385 million by
2017, the smartphone penetration in India is only
growing stronger and contributing to a rapidly
increasing base of internet users, which is expected to
more than double to 480 million by 2017.
can now call 111 or visit
www.airtel.in/onetouchinternet